2012 City Council - Back Row (Left to Right) Vice Mayor Mark DiNunzio, Councilor Dan McIlroy, Councilor Mike Ward, Councilor John Martinez; Front Row (Left to Right) Councilor Barbara Litrell, Mayor Rob Adams, Councilor Jessica Williamson
Welcome to Red Rock Country!
Whether you are considering a visit, have been here before, or are one of the lucky ones who lives in Sedona, one thing is for sure. The Red Rocks always leave an indelible impression on everyone that has seen them.
The experience in Sedona is cumulative. Not only do we have one of the most spectacular natural settings of any city in the world, we also have a dynamic and diverse population. Sedona has become the home of many world-class musicians, artists, spiritual leaders and educators as well as many retired executives and leaders of various types of industry.
Our economy is based primarily on tourism. Our City is surrounded and protected by the natural beauty of the Coconino National Forest, which provides outdoor activities such as mountain biking, hiking, fishing, camping and four wheel drive activities. All of this is set in the majestic backdrop of the Red Rocks. Sedona also offers a wide variety of lodging, dining, shopping and entertainment. Our art galleries offer world-class paintings, sculpture, photographs and other fine art.
I am privileged and honored to be Sedona’s Mayor. I was born and raised in the Southwest and strive to protect our rich cultural heritage, wide open spaces, clean air and water, dark skies and friendly sense of community. My goal is to make Sedona a model community of environmental stewardship and sustainability.
That being said, I welcome you to Sedona and ask that you tread lightly on the land. Enjoy the peace, tranquility and spirituality of the Red Rocks and preserve their essence for future generations.
Rob Adams, Mayor
E-mail Mayor Adams
Rob Adams - Mayor
Rob Adams was born and raised on a ranch located south of Albuquerque, New Mexico.
He received a business degree from Colorado State University and has owned and operated six different businesses during his working career. He moved to Scottsdale Arizona in 1983 to become general manager of his family's business, Adams Arabians. Rob and his wife, Christine moved to the Verde Valley in 1994. Adams has served as director or officer on numerous boards including the Boys and Girls Club, Big Brothers/Big Sisters, Verde Rural Fire Department and the Verde Valley Senior Center. He also served as President of the Cornville Community Association and Chairman of the Cornville Park development. In 2002 he was honored as the Yavapai County Philanthropist of the Year. Rob and his wife presently own Prasad Investments, a real estate development and investment company.
Rob was appointed to the City Council in February 2006 and was first elected as Mayor in May 2008. He was elected to his second term by a landslide in March 2010 and ran unopposed for a third term in March 2012. Rob’s primary focus, as Mayor, has been sound management of the budget during the challenging economic times. His work with the Council and City staff has resulted in a balanced budget and a city government that is accountable, transparent and responsive to the citizens. He believes in community involvement in governmental affairs and has been instrumental in forming citizen committees and commissions that address issues such as the budget, sustainability, substance abuse, arts education and community enhancement. Adams hopes to encourage the development of educational, medical, and other “clean” industry in Sedona, as well as a conference center and outdoor event venue. He is also a proponent of community parks and intra-community walking and bike trails. Rob envisions Sedona as a model city that encourages sustainable living in harmony with its environment.
Mark DiNunzio - Vice Mayor
Mark, a second generation Italian American, was raised in rural Connecticut. His strong family traditions of sharing with others and living in harmony with the earth continue today.
Mark moved to Phoenix in 1968 to continue a banking career that had begun in New York four years earlier. He remained a banker until 1990. His responsibilities took him to the four corners of the state and throughout the west. While he lived in Phoenix, Mark was also very active in community and civic affairs.
Mark and his wife, Barbara, moved to Sedona in 1993 to open The Lodge at Sedona, a large Bed and Breakfast Inn that they owned and operated for eight years, retiring to enjoy their 5 grandchildren.
Both Mark and Barbara have been active in community affairs, serving on boards and projects including the Sedona Chamber of Commerce and Verde Valley Sanctuary.
Mark was appointed to the City Council in June 2009 and subsequently re-elected in March 2012. He was appointed Vice Mayor in May 2012. His philosophy of government service is to put principles before personalities and do what is best for the whole.
Barbara Litrell - Councilor
Barbara Litrell has experience as a teacher, corporate executive, entrepreneur and non-profit organization executive. She launched B. Litrell Communications Corporation in 2000 after a 28 year career in advertising sales and management with The New York Times and as publisher of national magazines including Working Woman, Working Mother and McCall’s. Her early career began as a French teacher for seven years. After moving to Arizona, she gained experience as a real estate agent, as President of Keep Sedona Beautiful, and as Executive Director of Verde Valley Caregivers Coalition, a non-profit which provides volunteers to assist seniors with services that help them maintain their independence and quality of life at home. She resigned from that position in November, 2009 in order to run for City Council.
Since moving to Arizona, Barbara has enjoyed serving the community in the following ways:
- Chaired the League of Women Voters Water Committee which, in 2003, launched the program of Water Awareness Month activities in the Verde Valley.
- Co-Founded and served as first President of the North Central Arizona Regional Watershed Consortium uniting groups with common concerns about water issues.
- Organized a Spotlight on Seniors forum to hear from seniors the issues they are facing and to make available to them information about resources. The 32 issues identified at the Forum became a resource for the Governor's Office on Aging.
- Organized 2 important substance abuse forums for families in Sedona-- one on methamphetamines and the other on underage drinking.
- As a board member of the National Association of Women Business Owners, spearheaded the launch of the Annual Entrepreneurial Excellence Awards Program to spotlight women business owners in Sedona and the Verde Valley.
- On the Board of Keep Sedona Beautiful from 2005-2009 and as President for three years, 2006-2008, helped develop important education and advocacy programs as well as represented the organization in its position in favor of real safety measures for SR89A and in opposition to continuous roadway lights on 89A. Also led education and advocacy programs supporting a National Scenic Area designation.
- Organized and Co-chaired Mitzvah (Good Deed) Day 2007-2009 - the largest one day of volunteer service activities benefiting organizations and individuals throughout Sedona and the Verde Valley.
- Co-chaired the launch of the first Sedona Book Festival in October 2009 to benefit Verde Valley Caregivers Coalition and to create a new, sustainable event for Sedona and Sedona businesses.
Barbara has also been recognized with the following community service awards:
2003- Verde River Citizens Alliance Annual Civic Award for meritorious contributions to preserving water resources in the Verde Valley
2004- Good Morning Sedona Award for Inspirational Community Leadership
2005- Ruth K. Birkner Leadership Award
2007- Sedona Community Foundation Spirit of Sedona Award-Volunteer of the Year
2008- Gardens for Humanity Visionary Leadership Award
2009- National Association of Women Business Owners Visionary Award
2010- The McGee Award for outstanding service to Keep Sedona Beautiful
In her spare time she is passionate about golf and enjoys traveling.
John Martinez - Councilor
John Martinez, Jr. is from a large, Southern California family. Three of his siblings were born in Los Angeles, as was John, and four were born in La Puente. All eight children finished La Puente High School, and went on to graduate from various colleges, encouraged by parents who did not have the opportunity to complete high school.
Key lessons the eight Martinez’s learned were discipline—homework before playing outside with friends—and frugality—in a family of 10, everyone learned to understand the value of a dollar and spend carefully and wisely.
John graduated from California State University of Long Beach with a degree in Finance. He worked during the day and went to school at night. He worked as a janitor for Snappy Taco and a forklift driver at Mattel Toys. Upon graduation from college, he began his career in finance, first as a Financial Analyst with Beckman Instruments, Plant Controller at Hunt-Wesson Foods, Director of Manufacturing Accounting for ConAgra Foods and a Sarbanes-Oxley auditor for Boeing. He moved to the Sedona area in 2005 and was hired as the Director of Finance for Nutri-Health Supplements located in Cottonwood, AZ.
John met Carol, the love of his life for the past 34 years, while employed with Beckman Instruments. They lived in Yorba Linda, California for 25 years and both have family all over California.
His hobbies include traveling, playing sports (softball and soccer), reading and attending Phoenix Coyotes hockey games, as a season ticket holder.
John provides consulting expertise for small companies that require budgeting and forecasting assistance. John was selected to serve on the Budget Oversight Commission and was the Vice-Chairman. As a member of the commission, he provided input to the City’s budget submission for fiscal years 2011/2012 and 2012/2013, plus implementation experience for the recent ERP System for the City’s Finance Department.
Dan McIlroy - Councilor
Dan was born in Phoenix, Arizona, the youngest of three children. He attended grade school and high school there. While in high school, he played baseball, football and track. He was awarded an Eagle Scout badge in 1953. During college, he worked for the Santa Fe Railroad. He graduated from Arizona State University in 1961 with a B.S. in Business Management.
He was commissioned upon graduation as a second lieutenant in the United States Army. He entered active duty in January 1962 and completed the Armored Officers’ Orientation Course at Fort Knox, Kentucky. Dan completed Airborne and Ranger School at Fort Benning, Georgia. He started a tour in Germany with the 2/67 Armor, 4th Armored Division in August, 1962 as a tank platoon leader. He became a tank company commander before completing his active duty in January 1964. He arranged to remain in Europe for 10 additional months, travelling through 27 countries including: the British Isles, Scandinavia, continental Europe, the Middle East and part of the Communist Block.
Upon returning to the United States, he worked for Standard Oil of California. He returned to ASU and completed his Masters in Business Administration Degree in 1968. He then obtained his private pilot’s license and worked for Goodyear Aerospace and Motorola before beginning law school at the University of Arizona. Graduating in 1972 with a Juris Doctor’s degree, he began a two-year clerkship with the United States District Court in Phoenix. After completing his clerkship, he began working for the Maricopa County Attorney. After 27 years, he retired as a homicide, organized crime and felony prosecutor.
He married his wife, Maureen, in 1987. They have two daughters, Ashley, who graduated from Northern Arizona University in 2011, and Stephanie, a junior at University of Arizona. Dan retired from the U.S. Army Reserve a colonel in 1991 and retired from the Maricopa County Attorney in 2001. He and Maureen then took their RV on a seven month trip around the United States visiting 36 states and four Canadian provinces.
They bought their home in Sedona in 2002 and have resided here since that time. He was president of the Mingus Mountain Republican Club in Cottonwood but stepped down in January 2010 in order to run for Sedona City Council. Dan is a Christian and attends Canyon Trails Cowboy Church in Sedona.
Mike Ward - Councilor
Mike Ward was born and raised in Michigan and spent his adult life in Chicago, Illinois, in the western suburbs. After earning a B.S. degree in 1970, he enlisted in the US Army and served for three years as a counterintelligence agent. After being discharged, Mike began his professional career in education. After completing a doctorate degree, Mike served as the chief vocational education administrator at College of DuPage in Glen Ellyn, IL, which is the largest single-campus community college in the United States.
After ten years as a vocational administrator, Mike was awarded a $300,000 state grant to purchase the software and computer equipment to begin a computer aided drafting (CAD) program at College of DuPage. As director of the new program, Mike was responsible for hardware and software selection, curriculum design, training and supervising faculty, and teaching CAD and parametric modeling.
Mike held leadership positions in regional, state, and national professional organizations, as well as college committees and the Faculty Senate, where he served for four years as Parliamentarian and two years as President. Between 1987 and 2002, Mike wrote and periodically revised three CAD software specific textbooks.
Mike retired with his wife, Linda, to the Sedona area in 2002 with a strong interest in contributing to his community. He has been active in Friends of the Forest (FOF), serving as Vice President and President from 2005 through 2008. In addition to his other FOF volunteering activities, he wrote three grant applications resulting in awards totaling $457,000 to the Red Rock Ranger District. Mike served 4 one-year terms as Captain of Yavapai County Sheriff’s Verde Search and Rescue Posse and currently served the Posse as Their Training Officer. Mike has also served on the board of directors of the Verde-Sedona League of Women Voters.
Following his avocational interest in geology, Mike wrote and self-published a popular tourist-oriented book on the geology of the Sedona area. The 64-page, full-color book, entitled "So, Why are the Rocks Red?" has sold over 7,000 copies since it was first published in December 2006.
Mike and Linda have a daughter, two sons and three grandchildren who reside in Alaska, Illinois, and New Jersey.
Jessica Williamson - Councilor
Jessica Williamson grew up in southern California attending public schools and graduated from the University of California at Santa Barbara with a BA in Sociology. She moved to Sedona in 2003 with her husband Steve, their son Max, and their dog Shadow. They moved from New York City where Jessica worked as Director of Departmental Affairs for the NYC Department of Design and Construction (DDC), a 3500 person agency responsible for designing and constructing the city’s roads, sewers and public buildings. DDC was the lead agency in the clean up of the World Trade Center site after 9/11. She worked at the command post next to the site.
When Jessica moved to Sedona, she took a job with the Coconino Recorder’s Office. She worked for Sedona’s Community Development Department for two years, then as a cashier at Ace Hardware. She currently works as a spa receptionist at the Los Abrigados Resort. Her husband works as a jeep guide and her son attends graduate school at NAU in psychopharmacology.
In her spare time Jessica likes to practice yoga, read and contemplate the wonders of the universe.