Sedona’s natural beauty is complemented by a thriving arts and culture community that shapes both its economy and quality of life. The city has long recognized the arts as central to its identity and vitality, fostering a strong commitment to cultural growth and preservation. Residents and visitors alike value Sedona’s rich creative scene, which attracts tourism and supports local businesses.

The Arts Fuel Sedona’s Economy

The arts and culture sector is a driving force in Sedona’s economy and community identity.

According to the Arts & Economic Prosperity 6 (AEP6) study 2022:

• $13.48 million in total economic activity

• 230+ local jobs supported

• $8.63 million in wages paid

• $3.02 million in local, state, and federal tax revenue

• Driven by 14+ nonprofit arts organizations and 20+ private galleries

Download the Full Sedona AEP6 Summary (PDF)

Additional Report Findings

Audience Spending and Tourism

Arts events don’t just entertain; they generate significant visitor spending.

• Local attendees spent an average of $41.55 per event (excluding admission)

• Out-of-town visitors spent an average of $159.91 per event

• Over 40% of attendees came from outside Yavapai or Coconino counties

These figures highlight the arts' impact on Sedona's tourism, restaurants, retail, and lodging industries.

Arts and Community Well-Being

The arts enhance Sedona’s sense of place and civic pride.

• 88% of surveyed attendees said the arts inspire community pride

• 85% said they would feel a loss if local arts venues or events disappeared

• Arts organizations serve as both cultural and economic anchors

Research Backed by National Partners

Sedona’s data comes from AEP6, a nationwide study led by Americans for the Arts, covering 373 regions. The Sedona portion was coordinated locally by the Sedona Arts Center and the Sedona Chamber of Commerce. Learn more at: aep6.americansforthearts.org

Support Sedona’s Creative Economy